Design Challenge

How might we serve the caregiving needs diabetes patients with a product that is fun and useful for both patients and caregivers?





Final Concept Demo


Drop-in is a project sponsored by Premera, a local health insurance company whose primary business areas are Washington and Alaska. Our team was asked to provide a digital solution for Premera’s current or prospective customers in aftercare field.




Send a Message

Retrieve a Message

Maintain Habits




1. Mike wants to encourage his friends Sophia to get some exercise from her busy schedule. He starts by recording a video message and drops his message on a specific location. 


2. Sophia receives a notification from Drop-in that her friend Mike just sent her a message. However, before she can watch the message, she needs to take a walk.

3. The message was dropped 14 minutes from her. She decides to take a walk right away. Following the map, she walks towards the message.

4. Getting closer and closer, finally, Sophia found that message! She taps on the “view” button to watch the message now.

5. The message plays. In the video, Mike reminds her to take a walk every day to build exercise habit, getting outside to enjoy natural views.





Research and Findings


We started with secondary research about caregiving in general, issues around aftercare,  how behavior change can be impacted by technology, and the most common medical conditions in the area served by Premera. We also supplemented our research with additional primary research.
 




Ideation and Down-selection


Process
We used a mind map to explore the connections between each subtopic and uncover areas in the problem space we hadn’t previously considered.

We came up with around 100 ideas and sorted them into 7 different themes. The following critique session with Premera helped sharpen our focus in order to pull out the strongest 20 concepts from our group of 100.


Downselection Criteria
Combining the feedback from Premera and our own perspective from our research, we chose 6 criteria for evaluating our concepts:

  • Innovative
  • Contextual
  • Beneficial to Caregivers
  • Beneficial to Patients
  • Increased Knowledge
  • Coordinative






After multiple rounds of downselection sessions, we felt the geocached messaging concept can serve our users and Premera’s business goals best.

The geocached messaging concept will allow caregivers located locally or remotely to send video messages that can only be accessed in a specific location. The patient will have to be physically active in order to access the motivational messages from their loved ones. They will then have the ability to send a geocached message back to the caregivers.




Competitive Analysis



I researched on a variety of fitness apps and diabetes management apps, and analyzed them using these 3 metrics: being motivated, exercise orientedand, and diabetes targeted.





Discovery design opportunities





Desired Goals and Key Features








Key User Flows


*View the detailed flows map here



Key Path #1   
Send a Message
The caregiver would be able to send video messages that can only be accessed in a specific location.

Key Path #2
Retrieve a Message
The patient will have to be physically active in order to access the motivational messages from their loved ones. They will then have the ability to send a geocached message back to the caregivers.




Lo-Fi Prototype Test


To further develop the concept, we created prototypes of key user flows using paper prototypes and tested them with users.  

Main Finding #1
  • Message senders expected more guidance of where to drop the message; when retrieving the message, people wished to have more control of their walking routes.

Solution
Added My Favorite Places feature, which users can define their start locations.

Main Finding #2
  • Users brought up accessibility concerns. Patients may have different levels of mobility issues.

Solution
Provided accessibility filters on the map including Steep Grades, Obstruction, and Stairs to better serve wheelchair users.
Main Finding #3
  • Users have different opinions about the order of dropping the message and choosing the recipient.

Solution
Conducted another round of competitive analysis on popular video messaging apps such as Snapchat and Instagram. Followed the most conventional order, but leave freedom for users to jump back and forth.



UI Mockups


Send a Message

Retrieve a Message


Inbox
Maintain Healthy Habits
 
Onboarding




Animations



Find a Message

Explore New Goals

Maintain Habits




Visual System


Interface Style
In order to create a clean look and allow users to focus on the key tasks, I used the flat visual style to reduce unnecessary distraction.
Color Palette
I chose orange as one of the primary colors because of its association with joy, enthusiasm and encouragement. Black and white created strong contrasts to other colors which provided effective visual cues.



*View the detailed UI specification document here



Reflection




Should think more about collaborative elements in the goal setting part where patients and caregivers share the ownership of the goal. They can accomplish the daily walk together. 

Enable the system to learn patients’ habites and routes. Should avoid making sending messages become burdon on caregivers. They system should be able to send messages intermittently. 

More research needed for the accessibility map data sources.


    Sophia Li. 2019